Instagram Book Marketing Campaigns

Bookstagram is the place to be if you want to promote your book to the right readers! 📸

My book marketing campaigns on Instagram are for you if:

You have a new book coming out in 2026 or you want to push an already released title
You want to market yourself as an author
You’d describe yourself as a little out of touch with Instagram and the thought of promoting your book on the platform is daunting (I get it!)
You want to build your following organically and connect with real readers who are genuinely interested in your book.
You don’t want to launch any ads.
You just want to create content that gets your book seen!

Does this sound like you? Excellent – it’s wonderful to meet you 👋

Take a look at my tiered campaigns below to see what suits you and your needs. When you’re ready, shoot me an email and let’s chat!

By choosing this option, you’ll get a 7 day done-for-you content plan. A clear posting schedule you can implement yourself. Easy peasy, no stress! Not only that, but your content will be tailored to you, whatever stage in your publication journey you’re at. Here’s what I can help with:

An Instagram posting schedule for 7 days of content, including captions, tags and keywords.
Book photography if you need it – I’d need a physical copy of your book for this!
Book video/reels if you need them – again, I’d need a physical copy of your book!
I can post on your account on your behalf, or send everything your way. Completely your choice!

Email me and let’s have a chat!

By choosing this option, you’ll get a 14 day done-for-you content plan. A clear posting schedule you can implement yourself. Your content will be tailored to you, whatever stage in your publication journey you’re at. By choosing a 14 day plan, we can build some momentum and make sure your book is regularly seen by readers looking for something new. Here’s what I can help with:

An Instagram posting schedule for 14 days of content, including captions, tags and keywords.
Book photography if you need it – I’d need a physical copy of your book for this!
Book video/reels if you need them – again, I’d need a physical copy of your book!
I can post on your account on your behalf, or send everything your way. Completely your choice!

READY TO GET STARTED? EMAIL ME!

By choosing this option, you’ll get a 30 day done-for-you content plan. A clear posting schedule you can implement yourself. Your content will be tailored to you, whatever stage in your publication journey you’re at. By choosing a 30 day plan, we can go for a complete pre-launch strategy for a new book release, or give an older/previously released title a little TLC! Here’s what I can help with:

An Instagram posting schedule for 30 days of content, including captions, tags and keywords.
Book photography if you need it – I’d need a physical copy of your book for this!
Book video/reels if you need them – again, I’d need a physical copy of your book!
I can post on your account on your behalf, or send everything your way. Completely your choice!

If you’d like to book me for ongoing work, great! Here’s what we can do to get more eyes on your books:

Monthly content plans in advance
Plenty of ideas for how to present your books on Instagram, including photography, reels, getting reviews/spotlights, connecting and engaging with bookstagrammers,

Pricing

£20 per hour. If you have a max budget, please let me know!

Things to note:

To be able to promote your book in the best possible way on Instagram, you NEED to have a great cover. If the cover isn’t striking, if your cover doesn’t instantly turn heads, you’ve already turned off your reader and it will be super difficult to get their attention. Please bear this in mind!
Results aren’t instant. Especially if you’re a brand new author with no connections or reader following. Give it time and be patient.
Author engagement is important! You need to be engaging with other accounts, commenting and sharing their posts, replying to comments. You get as much as you give.
Book sales aren’t guaranteed – as the saying goes, you can lead a horse to water, but you can’t make him drink. But if you come across as genuine, friendly and appreciative online, the right readers will come to you.
Please DO NOT USE AI. Whether this is your book cover or the writing, any social media comments or captions, just NO. I can’t work with you if you have used AI in any form. We don’t want it!