Today’s customers are more informed than ever. A new survey carried out by the leading User Experience (UX) & Usability research company Nielsen Norman Group (NN/g) revealed that more than half of web users would abandon a website if it doesn’t meet their expectations, regardless of how functional or beautiful it is. This finding has significant implications for businesses – UX and design can no longer be considered a ‘luxury’ in the eyes of companies and organisations who want to succeed. UX is like telling your story.
UX is now at the forefront of business strategy and underpins each stage of a company’s goals, from product development to marketing and sales. As today’s customers demand more than looks, like when reviewing new UK casino companies, they want fulfilment too. UX has become an invaluable component of any organisation looking to stay afloat in this digital age.
So what do customers expect when they come to your website? What should you look out for in your next product or service? Where does user experience begin, and how exactly do you implement it into your processes and company culture?
We’re going to take a quick look at some key areas:
Where does UX begin?
Where does user experience begin, and how exactly do you implement it into your processes and company culture? We’re going to take a quick look at some key areas:
UX begins to affect a company in terms of process and culture when it is brought into the development cycle. This occurs when companies developing a product or service take their users’ needs, wants and limitations into consideration throughout all aspects of design. The focus then becomes not just creating something that looks aesthetically nice but making something that is functional, easy to use, and adapted for future use.
What are the most pressing concerns for businesses in the digital age?
This makes sense when considering how much technology has advanced in recent years – when designing a new product or service; it’s often difficult to predict what customers will want in one, two or five years. When products are designed with this in mind, they can be more easily adapted later on down the line – allowing companies to save money otherwise spent trying to make their services fit around rapidly-changing customer demands.
It’s also essential for businesses not just within the commercial world but non-profit organisations too and government bodies. As today’s customers expect more than ever before, there is an increasing demand for all aspects of the business to maintain a good user experience.
How can you improve your user experience?
It’s no longer enough don’t just meet customer expectations – you now need to exceed them (expectations will always be high in the commercial world) if you want customers to keep coming back.
By making UX integral to your product development and your company culture, staff members become more aware of how their roles affect others and increase empathy within the workplace overall. Collaboration becomes much easier when team members understand what it takes from the other side to make a successful company.
In addition, skills such as creativity and problem-solving are continually needed throughout each stage of a product’s lifecycle, which is where your company culture comes into play. Implementing a UX-friendly culture means that employees will constantly pick up new skills, keeping them interested in their roles and preventing them from becoming bored or frustrated.
The result? Tell your story.
Your employees feel happy, engaged and fulfilled within their roles at work – abilities that are crucial to staying productive over the long term. And when staff members are comfortable in their work, they tend to do much better at it too.
* Collaboration with FATJOE Publishing.